The first logo was made in 1976 It was a hand drawn image of Isaac Newton under the tree the apple fell when he discovered gravity. It was designed by co-founder Ronald Wayne. There are many theories as to why they picked the apple logo. It was then redesigned in 1976 by Rob Jannoff. He added the bite to make sure it was not mistaken for a cherry.

The bite is also said to symbolize knowledge and referenced the computer term byte. When Jean Louis Gassée (former apple executive) was asked about his thoughts on the Apple logo he answered: “One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy.”

The present logo is a simple monochromatic apple that shows that a simple logo can still have a big impact.  “The main thing is to make it simple, because designers especially young designers tend to over-design or clients want too many things in there. I think people who tried to work a logo too hard, having too much meaning, wind up with something that’s too complex. Logos usually have to be interpreted from very-very small to very-very large and that’s not always easy. So, I think simplicity and readability is key.”

The public like the simple logo more than the previous ones. It makes a bigger impact and shows that you don’t need an overdone logo to send a message.

(The link is to cite the quotes)


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